ModCloth Is Not American Apparel

I have nothing against shiny things. I love shiny things. Shinies are delightful.

The problem is, when shiny isn’t done well, it looks cheap. And when it looks cheap, it looks like it’s from American Apparel. Adding fringe to the underboob region doesn’t make this look any less cheap. I guess it does distract from the cheap shiny fabric on top, which is doing very strange things to the mannequin’s chest. Seriously, doesn’t it kind of make the mannequin look like a Fembot?

Sequins are tricky. Done wrong, the sequins end up looking mottled. Done wrong, shiny and tight, the dress ends up looking like something you modeled at a company photoshoot, during which your creepy mutton-chopped boss pawed at you, then afterward propositioned you.

ModCloth, you did shiny so well here. Aim for pretty shiny, not trashy American Apparel shiny.


Shiny, shiny, shiny … I’m sorry, what?

ModCloth Kick Line Dress$54.99
ModCloth Tis the Season to Shine Dress – $49.99
ModCloth Polaris Dress – $99.99

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