Being forward is good, but there’s something to be said for the art of subtlety.
These shirts are less “Victoria’s Secret” and more “Victoria’s Self Esteem Issues That Lead to Her Bedding Men so She Can Feel Pretty.” Granted, that’s a lot of words to fit onto a shopping bag, and I’m guessing stockholders wouldn’t be thrilled with the name change.
I’m sure plenty of people will think these are cute and I’m just being … well, me. I’m not saying there’s anything wrong with being forward, or (to get all feminist up in here) that there’s anything wrong with a woman displaying her sexuality.
But there’s no art – no nuance. Even the old Abercrombie t-shirts bothered with puns. I’m pretty sure they got the puns off a frat house’s bathroom wall, but at least there was an attempt at wordplay.
Could less effort have been put into those shirts? The only way you could put less thought into these shirts is if one simply read “Sex.” But even then, it could be seen as a statement about suggestive t-shirts, so I take that back. These shirts are the lowest common denominator. The shirts are as devoid of thought as you can get without going back around to commentary.
So, to those who designed these shirts: congratulations, I guess?