What, You Want I Should Wear This? 2

Forever 21 has expanded into several spin-off lines over the past few years: Love 21, Twelve by Twelve, Heritage 1981, Faith 21. Their ability to find new markets without weakening their brand has been really impressive. Plus, as a shopper, it has lead to some great finds (Love 21 is all kinds of amazing).

I’ll admit though, I never saw this one coming:

I must have missed the Twitter announcement that they were expanding into accessories for Hasidic Jews.

It’s an unexpected pairing, but the built-in payot are pretty clever. I’m a little disappointed that they stuck with basic black – why not jazz it up a little? But I’ll reserve judgment until I see their holiday line, tentatively titled “Oy to the World.”

Forever 21 Wool Floppy Hat – $14.80

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2 thoughts on “What, You Want I Should Wear This?

  1. Reply Amy G Oct 21, 2010 10:03 pm

    one of my new faves from love 21 is the “oversized collar jacket.” gorgeous.

  2. Reply Amanda Oct 23, 2010 5:42 pm

    Ohhhh, that’s pretty. I really like that one.

    I’ll probably do a post some time next week about all the new Love 21 items I’m obsessed with … that might have to join the ranks.

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