Forever 21 has expanded into several spin-off lines over the past few years: Love 21, Twelve by Twelve, Heritage 1981, Faith 21. Their ability to find new markets without weakening their brand has been really impressive. Plus, as a shopper, it has lead to some great finds (Love 21 is all kinds of amazing).
I’ll admit though, I never saw this one coming:
It’s an unexpected pairing, but the built-in payot are pretty clever. I’m a little disappointed that they stuck with basic black – why not jazz it up a little? But I’ll reserve judgment until I see their holiday line, tentatively titled “Oy to the World.”